As they reported in 2020, many content professionals are working hard on internal processes that improve their ability to connect with customers. At the same time, silos continue to get in the way (58% said communication among teams is a challenge, as did 60% last year).
Nevertheless, content professionals have made strides in working to create consistent experiences throughout the customer journey. However, they faced challenges with content production workflow and using UX design to improve customer experiences (not surprising, as teams have had to adjust to shifts brought on by the pandemic and work-from-home world).
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1626702129-273-2021-content-management-and-strategy-report
