In early January, our main concern was choosing where to go with our families to celebrate the Lunar New Year. Then, just a few days before the holiday began, the announcement of a lockdown in Wuhan threw all our plans into disarray. The outbreak of the COVID-19 pandemic changed life as we knew it literally overnight. Measures to contain the spread of the novel coronavirus drastically altered the way consumers behaved and how companies ran their operations. Everyone from frontline staff to executives were impacted by a temporary ban on travel, the move to remote working, and the impossibility of entertainment or excursions outside home. Even though China’s recovery is now gaining momentum, all of us are grappling with a new environment in which digital tools and innovation have proved indispensable.
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1614948690-137-understanding-chinese-consumers
