The 2021 Voice Consumer Index confirms that Voice is now a valuable channel for reaching audiences and meeting their needs efficiently and effectively. Despite minor differences in attitudes and opinions towards using Voice assistants in the different countries, we now have data showing a clear alignment with the marketing funnel from awareness through purchase and retention.
Much like web and mobile before it, Voice has evolved from an interface to a distinct consumer channel – with its own behaviors and implications for brands. Our research identifies the attitudes towards Voice technology, how consumers are currently using it, and how users want to interact with voice technology in the future across the US, UK, and Germany – markets which we believe give a representative snapshot of the broader adoption of Voice as a channel.
Based on these findings, brands and marketers will understand the real value Voice can play throughout the customer journey to deliver an enhanced brand experience that will win the hearts and wallets of their audiences.
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