Marketers today have access to a variety of technology solutions that can be used to createa great customer experience. From interactive content hubs to dynamic personalization and account-based marketing solutions, we have more tools at our fingertips today than would have been fathomable less than a decade ago.
But are we actually getting better results?
The evidence from this report says no. Our survey of marketing professionals reveals only 54% achieved a good level of success at meeting their 2019 goals.
The reality is that, as buyers work on their own terms and demand experiences similar to those they get in their personal lives, the tactics we’ve come to rely upon are failing. Some 58% of respondents agree that “outbound marketing tactics are becoming less effective” while a further 53% agree that “it’s harder to drive results through funnel-based marketing.”
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