Creating your future


By imagining the future you want and then translating those ideas into practical and actionable plans, you will make it happen.


Orienting thinking towards the future is particularly important for middle and senior managers and leaders because it provides focus, determines the company’s culture, builds resilience and adaptability, and engages employees.


The need


A powerful vision motivates and guides everyone at all levels in a company. People manage what is in front of them, as daily and short-term tasks understandably dominate our routine and thinking. This certainly keeps things running smoothly in the stable present but is ill-suited to coping with change or taking advantage of (or creating) opportunities.


Visioning liberates us from simply managing the present, achieving more of the same, or being unprepared for new developments, and thus enables us to build a more prosperous future.


The process


Visioning involves:

  • Assessing and challenging current thinking and methods.
  • Developing new ideas.
  • Deciding on the future you would like.


  • 评估和挑战当前的思维和方法;
  • 开发新的想法;
  • 决定你想要的未来

It is also necessary to look outside your company – noticing and understanding trends, identifying threats and opportunities.


It can be helpful to involve others in a visioning exercise by asking their views on various issues. These questions will prompt thinking and encourage each person to consider and challenge the company’s aims and activities and suggest new options (giving reasons for their choices).


Using these answers, you identify the most common issues and ideas, reduce these options to the most significant ones, and then draft a provisional vision statement – this can be done by a smaller group of people, with the final vision being reviewed and approved by everyone involved.


As well as generating ideas and opening up discussions, a significant advantage of involving others in the visioning process is that you will gain their commitment to the final vision.


Once you have developed your vision, determine how it can be achieved:

  • Deal with any barriers that may stand in the way and consider how future events may affect it.
  • Develop a practical plan and communicate the vision and plan to everyone –show people why it is essential, what it will achieve and how it will work and gain their commitment.
  • To bring others with you, your vision needs to be clear, convincing, credible, easy to grasp, actionable, inspiring, and focused – but not overly prescriptive, to provide flexibility and adaptability.


  • 应对任何可能的障碍,并考虑未来事件可能如何影响它;
  • 制定一个切实可行的计划,向每个人传达愿景和计划——向人们展示为什么它是必要的,它将实现什么,它将如何工作,并获得他们的承诺;
  • 为了让他人与你同行,你的愿景需要清晰、令人信服、可靠、易于理解、可行、鼓舞人心、有重点——但不要过于规范,以提供灵活性和适应性。

What’s next?


A vision is for nothing if it is not acted upon. You should ensure that the vision guides all strategies and decisions and that everyone remains committed. A vision also needs to be reviewed and adapted to changing circumstances to remain relevant and useful.




orienting 定向

determine 决定

resilience 弹性

adaptability 适应性

engage 参与

dominate 支配

routine 日常的

liberate 释放,使自由

prosperous 顺利的

assessing 估定

current 现在的

prompt 鼓励

provisional 临时的

commitment 承诺

barriers 障碍

circumstance 情况

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